COMMUNITY SEAT BELT INCENTIVE PROGRAMS. A GUIDEBOOK

This guidebook tells how to conduct a safety belt promotion similar to the "Seat Belts Pay Off" campaign in Chapel Hill, North Carolina, a university town of about 50,000. The six month campaign had three ingredients: (1) lots of publicity; (2) prizes given at random to persons buckled up; and (3) weekly measurements of safety belt use. Pre-campaign belt use was 24%. Belt use increased steadily, reaching 41% the final week. Once the contest ended, belt use slipped but has stayed at 36%--a substantial net gain involving several thousand drivers. Local accident experience showed that in crashes an extra 200 people were buckled up during the six months, over and beyond what was projected from baseline data.

• Record URL:
  http://www.hsrc.unc.edu/research_library/PDFs/Community84.pdf
• 
• Corporate Authors:

  University of North Carolina, Chapel Hill

  Highway Safety Research Center
  Chapel Hill, NC  United States  27599
• Authors:
  • Campbell, B J
  • MARCHETTI, L M
  • Gemming, M G
  • Hunter, W W
• Publication Date: 1984-7

Media Info

• Features: Appendices; Photos;
• Pagination: 33 p.

Subject/Index Terms

• TRT Terms: Guidelines; Incentives; Manual safety belts; Measures of effectiveness; Promotion; Publicity; Traffic crashes; Utilization
• Uncontrolled Terms: Effectiveness
• Subject Areas: Highways; Research; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00396603
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-037 606
• Files: HSL, TRIS, USDOT
• Created Date: Aug 31 1985 12:00AM