EVALUATION OF THE EFFECT OF PERCEPTION OF RISK MESSAGES ON OBSERVED SAFETY BELT USAGE

This study examined the effect of carefully developed safety belt messages on observed belt usage. Subjects were divided into six groups, including two control groups, with different groups receiving different messages and/or treatments. All subjects appeared for three different sessions. Questionnaires asking about attitudes and behaviors in relation to various health problems and practices were administered at all meetings, but the message was presented only at the second meeting. Between the second and third meetings, subjects made a number of telephone call-ins and heard their specific message repeated. One group experienced a delay between the end of the telephone call-ins and the final meeting. Observations were made of belt usage as subjects arrived at and left the meetings. The overall findings were disappointing in that there was no observable effect of the messages on observed safety belt usage. Furthermore, there were no significant differences in observed belt usage as a function of age, race, or sex. Observed belt usage was associated with greater reported frequency of eye examinations but was not related to other reported health maintenance behaviors. "Saturation" of the message via telephone calls to listen to the message did not lead to increases in belt usage. On the basis of this study it cannot be concluded that brief messages on the effects of safety belt usage and the risk of motor vehicle injury, combined with follow-up messages via telephone, lead to increases in observed belt usage.

Media Info

  • Features: Appendices; Tables;
  • Pagination: 147 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00396154
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: Final Rpt., HS-806 595
  • Contract Numbers: DTNH22-82-C-17271
  • Files: HSL, TRIS, USDOT
  • Created Date: Aug 31 1985 12:00AM