Effectiveness of Newsletters with Infographics Used in Public Involvement Processes

This study investigated the effectiveness of infographics in public notice documents through eye tracker experiments. Pupil diameter assists in determining a participant’s attention to a specific object. Typically, pupils unconsciously expand in response to stimulation due to participants’ interest and excitement. Measuring the pupil diameter of participants reading newsletters with and without infographics, the authors found larger pupil diameters in the case where infographics were present. Statistical t-tests confirmed that the difference was significant. Therefore, it can be found that an increase in the interest of the newsletter’s contents by using infographics can attract readers.

• Supplemental Notes:
  • This paper was sponsored by TRB committee ADA60 Standing Committee on Public Involvement in Transportation.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Tomiyama, Yoshikuni
  • Terabe, Shintaro
  • Yaginuma, Hideki
  • Kang, Nan
• Conference:
  • Transportation Research Board 96th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2017-1-8 to 2017-1-12
• Date: 2017

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; Photos; References; Tables;
• Pagination: 8p
• Monograph Title: TRB 96th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Attention; Documents; Eye movements; Graphics; Information dissemination; Outreach; Public information programs
• Subject Areas: Data and Information Technology; Safety and Human Factors; Transportation (General);

Filing Info

• Accession Number: 01622793
• Record Type: Publication
• Report/Paper Numbers: 17-02440
• Files: TRIS, TRB, ATRI
• Created Date: Jan 20 2017 9:06AM