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https://nap.nationalacademies.org/catalog/27432/critical-issues-in-transportation-for-2024-and-beyond

Regional Municipality of Peel Goods Movement Strategic Plan: Outreach and Education

The Peel Goods Movement Strategic Plan (The Plan) (Appendix 1) is an innovative project and amongst the first of its kind in the Greater Toronto and Hamilton Area (GTHA). The Peel goods movement program has been leading the way for educating, gaining support and recognition of the importance of goods movement to economies in Peel as well as the GTHA, Ontario and Canada. It sets high level goals and 23 specific Action Items resulting in tangible outcomes, some immediate and other long term strategies. The Goods Movement Task Force Task Force (GMTF) was formed in 2009 comprising of public sector members (Region of Peel, City of Mississauga, City of Brampton, Town of Caledon, Ministry of Transportation, Metrolinx, Transport Canada) and private sector members (CN Rail, CP Rail, Purolator, Boards of Trade, Walmart, Maritime-Ontario, Ontario Trucking Association, Nestle and more). In 2012, after several meetings of the GMTF, the Peel Goods Movement Strategic Plan was developed. Within the plan are 23 actions to improve, make efficiencies and promote the importance of goods movement. Accompanying the Strategic Plan, a communication and outreach plan was developed to help position the Region and the Task Force as proactive leaders in improving transportation conditions for goods movement. Through this Plan, Peel has taken steps to educate various stakeholders on goods movement using specific messages that build support for the program. The program educates stakeholders on the economic importance of goods movement, as well as advocate for changes that improve goods movement and develop partnerships to strengthen the program and future work. The goal and anticipated benefits are Peel engaging various stakeholders to develop common goals and objectives for improving transportation within and beyond Peel’s borders. The end goal for Peel is maintaining and attracting goods movement businesses and jobs within the Region for a strong economy. In achieving this, it is anticipated that Peel will also be able to balance the needs of the community (social, safety, political issues, etc) with the needs of providing an efficient and sustainable transportation system that facilitates the movement of goods. The Strategic Plan is building awareness and positioning for stakeholder and public recognition of the importance of goods movement. The Plan and outreach is aimed at supporting infrastructure and other improvements that support goods movement and helps to show the importance of having trucks on Peel’s roads. A key component of this project was to educate on the importance of goods movement, address some negative perceptions associated with goods movement and to recognize the key role it plays in the economy. Peel has led the way for other municipalities to be able to implement similar approaches/programs in their communities. This project was nominated for the TAC 2015 Educational Achievement Award.

Language

  • English

Media Info

  • Media Type: Web
  • Pagination: 1 PDF file, 2.2 MB, 51p.
  • Monograph Title: TAC 2015: Getting You There Safely - 2015 Conference and Exhibition of the Transportation Association of Canada // ATC: Destination sécurité routière - 2015 Congrès et Exposition de l'Association des transports du Canada

Subject/Index Terms

Filing Info

  • Accession Number: 01591642
  • Record Type: Publication
  • Source Agency: Transportation Association of Canada (TAC)
  • Files: ITRD, TAC
  • Created Date: Feb 26 2016 10:48AM