Car-sharing services: part B: business and service models
In this paper we analyze the car-sharing sector by means of a deep analysis of business models of a set of car-sharing companies operating in Italy and Europe. The analysis, the first one in the literature considering explicitly the business model and development issues, is performed by means of GUEST, a Lean Business methodology. In more detail, the results are two-fold. First, we provide a solid and reproducible methodology to compare the behavior of car-sharing companies starting from the value proposition and the business model up to the definition and validation of the tariffs to use in order to increase the market penetration. Second, we provide a Monte Carlo simulation tool able to simulate the effects of one or more tariff options when applied to a specific customer segment and incorporating real traffic data of a specific urban area.
- Record URL:
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Corporate Authors:
Interuniversity Research Centre on Enterprise Networks, Logistics and Transportation (CIRRELT)
Montreal, Quebec -
Authors:
- Ferrero, F
- Perboli, G
- Vesco, A
- Musso, S
- Pacifici, A
- Publication Date: 2015-9
Language
- English
Media Info
- Pagination: 40p
Subject/Index Terms
- TRT Terms: Customer service; Economic analysis; Economics; Forms of business or industry; Mathematical models; Travel behavior; Vehicle sharing
- Geographic Terms: Europe; Italy
- ATRI Terms: Business; Car sharing; Customer service; Economic analysis; Modelling; Transport economics; Travel behaviour
- Subject Areas: Economics;
Filing Info
- Accession Number: 01580587
- Record Type: Publication
- Source Agency: ARRB
- Report/Paper Numbers: CIRRELT-2015-48
- Files: ATRI
- Created Date: Nov 17 2015 10:04AM