Eco-positioning of airlines: Perception versus actual performance

To date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines' actual environmental performance, using load factors, aircraft age and the atmosfair Airline index as proxies for environmental performance. Based on a survey of over 600 passengers at Liverpool John Lennon Airport, the research analyzes air travelers' perception of airlines from an environmental perspective. The results show that while there are significant differences in people's environmental perception of airlines, the eco-positioning of the airlines is not correlated to their actual environmental performance. The results support previous research findings in other industries that in many cases actual performance is less important than communicating environmental messages to the public in creating a superior eco-positioning.

• Record URL:
  https://doi.org/10.1016/j.jairtraman.2015.03.003
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S0969699715000253
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
• Supplemental Notes:
  • Abstract reprinted with permission of Elsevier.
• Authors:
  • Mayer, Robert
  • Ryley, Tim
  • Gillingwater, David
• Publication Date: 2015-5

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: pp 82-89
• Serial:
  • Journal of Air Transport Management
  • Volume: 44-45
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 0969-6997
  • Serial URL: http://www.sciencedirect.com/science/journal/09696997

Subject/Index Terms

• TRT Terms: Airlines; Environmental impacts; Marketing; Passengers; Perception; Public opinion
• Subject Areas: Administration and Management; Aviation; Environment; I10: Economics and Administration; I15: Environment;

Filing Info

• Accession Number: 01561021
• Record Type: Publication
• Files: TRIS
• Created Date: Apr 24 2015 11:22AM