Predicting Consumers' Behavioral Intention of Adopting Green Logistics Service Providers

This study aimed to evaluate the relationships among attitude toward green practices of logistics service providers (LSPs), attitude toward adopting green logistic service providers (GLSPs), and behavioral intention of adopting GLSPs in a consumer perspective. A survey of 201 consumers in Taiwan was carried out, using factor analysis and structural equation modelling. The results indicated that attitude toward adopting GLSPs had positive influence on behavioral intention of adopting GLSPs. Furthermore, the research suggested that attitude toward green practices of LSPs cannot always directly influence behavioral intention of adopting GLSPs, through a positive attitude toward adopting GLSPs, consumers will have positive behavioral intention of adopting GLSPs.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; References; Tables;
  • Pagination: pp 230-239
  • Monograph Title: Proceedings of the International Forum on Shipping, Ports and Airports (IFSPA) 2014: Sustainable Development in Shipping and Transport Logistics

Subject/Index Terms

Filing Info

  • Accession Number: 01542177
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 29 2014 11:26AM