Evaluation of road safety interventions and social marketing strategies in provincial areas. Case study: island of Chios, Greece

This paper presents a series of actions, surveys and campaigns that took place in an insular area. Based on collected data related to indicators of attitudes and perceptions, socio-economic characteristics, driving reactions, past experiences, an effort was made to analyze road user’s behavior in provincial areas and especially in islands. Focus was also on evaluating road safety interventions and social marketing techniques pre and post. A case study was developed for the island of Chios (Greece). Since 2008 a series of actions began with the vision of Chios becoming the first Greek county with high road safety awareness and zero deaths. The traffic accidents were recorded in statistical databases and analyzed. Meanwhile, questionnaire surveys took place in order to explore the factors that affect not only adults’ driving and transport behavior but teenagers’ as well. Then a series of campaigns about drinking and driving, speed management, eco-driving and social marketing strategies for promoting bicycle use took place, aimed at changing driving behaviour and promoting alternative transport modes and especially active transport. The preliminary results of the third part of the survey show that the number of traffic accidents have been reduced, citizens are more aware on road safety issues and that the number of cyclists has increased significantly.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; Photos; References; Tables;
  • Pagination: 14p
  • Monograph Title: 24th World Road Congress Proceedings: Roads for a Better Life: Mobility, Sustainability and Development

Subject/Index Terms

Filing Info

  • Accession Number: 01505814
  • Record Type: Publication
  • ISBN: 2840602679
  • Files: TRIS
  • Created Date: Jan 11 2014 8:36PM