Risk Assessment on Air China Joining Star Alliance
The paper firstly analyzed the risk Air China may face when it joins Star Alliance, and identify and measure it. Additionally the paper identified the risks faced by Air China when it cooperated with Star Alliance through the environmental analysis and flow chart method. Secondly, airline alliance risk fuzzy comprehensive assessment model was proposed using the relevant knowledge including AHP (analytic hierarchy process), fuzzy comprehensive evaluation, and the risk characteristics of airline alliances. The index system of evaluation was established and the index weight was computed. Through consultation to the experts and careful filtration, indicators of first class risk and second class risk were screened out. Then, the weight of each indicator through AHP was figured out. Finally, the risk degree about Air China cooperating with Star Alliance was evaluated through the risk fuzzy comprehensive assessment model, and some preventive measures were provided and recommended to degrade the degree of risk level for Air China.
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Availability:
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Supplemental Notes:
- © 2009 American Society of Civil Engineers.
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Corporate Authors:
American Society of Civil Engineers
1801 Alexander Bell Drive
Reston, VA United States 20191-4400 -
Authors:
- Zhao, Guihong
- Li, Minjie
- Li, Hang
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Conference:
- Second International Conference on Transportation Engineering
- Location: Chengdu , China
- Date: 2009-7-25 to 2009-7-27
- Publication Date: 2009-7
Language
- English
Media Info
- Media Type: Web
- Pagination: pp 3924-3929
- Monograph Title: International Conference on Transportation Engineering 2009
Subject/Index Terms
- TRT Terms: Air transportation; Airlines; Cooperation; Risk assessment; Risk management; Strategic alliances; Traffic models
- Identifier Terms: Air China; Star Alliance
- Geographic Terms: China
- Subject Areas: Administration and Management; Aviation; I10: Economics and Administration;
Filing Info
- Accession Number: 01535634
- Record Type: Publication
- ISBN: 9780784410394
- Files: TRIS, ASCE
- Created Date: Aug 27 2014 10:50AM