Qualitative research into motivations and barriers to cycling
In 2010 the Department of Transport’s (DoT) Bikewest branch commissioned focus group research to explore peoples’ motivation for and against making trips using a bicycle. The results were to inform message development for cycling promotion programs. Potential and current cyclists were recruited for a two hour facilitator-led discussion on the motivations and barriers to cycling. Five groups or types of cyclist were identified during the discussions. (Recreational, car substitute riders, necessity, commuters and fitness trainers) For three of these five the motivators for cycling, the facilitators, barriers and inhibitors for cycling are discussed here. The prevalence of these groups and concepts would be worth exploring as part of a quantitative survey with a larger sample. The concept of what defines a person as a ‘cyclist’ was also explored. The presence or absence of eight factors in bicycle riders was seen as influencing whether or they were identified as being a ‘cyclist’. Little evidence was found for a progression between types of cyclist, for example from recreational to commuter cyclist.
- Record URL:
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Authors:
- Greig, R
- Conference:
- Publication Date: 2012-9
Language
- English
Media Info
- Pagination: 7p
- Monograph Title: Shaping the future: linking research, policy and outcomes: Australasian Transport Research Forum, Perth, Australia, 26-29 September 2012 [proceedings]
Subject/Index Terms
- TRT Terms: Behavior; Bicycling; Cyclists; Decision making; Focus groups; Marketing; Travel; Travel behavior
- Geographic Terms: Australia; Western Australia
- ATRI Terms: Cycling; Cyclist; Decision process; Focus group; Travel behaviour
- ITRD Terms: 1145: Transport mode
- Subject Areas: Pedestrians and Bicyclists; Safety and Human Factors; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01455658
- Record Type: Publication
- Source Agency: ARRB
- Files: ITRD, ATRI
- Created Date: Nov 30 2012 2:43PM