A Segmentation of Novice Drivers in Great Britain: Factors Associated with Intention to Take Advanced Driver Training

This document reports on a study commissioned by the Institute of Advanced Motorists and conducted by the Transport Research Laboratory (TRL) on advanced driver training for novice automobile drivers in the United Kingdom. The authors note that studies have shown novice drivers find that driving in the months after passing their practical driving test can be stressful. This presents an opportunity for those organizations who offer post-license training. The study segmented novice drivers (n = 1007, aged 17-30 years) based on their stated intentions to engage with post-drivers-test training. The participants completed an online survey measuring various attitudinal, behavioral and demographic factors, as well as their stated intentions to engage in further training of three different types (training providing extra experience of a wide range of driving situations; training in vehicle control skills; training designed to encourage hazard anticipation skills and better attitudes). Results showed that, compared to those novice drivers who have no intention to take further training, those who do are more nervous about driving, report more violations and general errors when driving, report positive attitudes towards the benefits and peer acceptance of training, and are more motivated by saving insurance costs through training. The authors conclude with a set of recommendations for organizations who offer post-license training, emphasizing ways to change their focus in marketing aimed at novice drivers to target reducing nervousness, violations and errors, and insurance costs.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9781846089930
• Authors:
  • Kinnear, N
  • Helman, S
  • Walter, L
• Publication Date: 2011-12

Language

• English

Media Info

• Media Type: Digital/other
• Pagination: 64p
• Serial:
  • TRL Published Project Report
  • Publisher: TRL
  • ISSN: 0968-4093

Subject/Index Terms

• TRT Terms: Attitudes; Automobile drivers; Behavior modification; Driver education; Driver training; High risk drivers; Recently qualified drivers; Teenage drivers; Traffic incidents; Traffic violations
• Geographic Terms: United Kingdom
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01362707
• Record Type: Publication
• ISBN: 9781846089930
• Report/Paper Numbers: PPR590
• Files: TRIS, ATRI
• Created Date: Feb 16 2012 10:14AM