Consumer attitudes toward in-flight shopping
This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.
- Record URL:
-
Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
-
Supplemental Notes:
- Abstract reprinted with permission from Elsevier.
-
Authors:
- Liou, James J H
- Publication Date: 2011-7
Language
- English
Media Info
- Media Type: Print
- Features: Bibliography; Figures; Tables;
- Pagination: pp 221-223
-
Serial:
- Journal of Air Transport Management
- Volume: 17
- Issue Number: 4
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997
Subject/Index Terms
- TRT Terms: Attitudes; Behavior; In transit passenger services; International travel; Shopping
- Uncontrolled Terms: Convenience; Intentions; Perceived risk; Perceived value model
- Geographic Terms: Taiwan
- Subject Areas: Aviation; Planning and Forecasting; Safety and Human Factors; Society;
Filing Info
- Accession Number: 01340498
- Record Type: Publication
- Files: TRIS
- Created Date: May 19 2011 9:00AM