A Note on the Determinants of Airline Choice: The Case of Air Asia and Malaysia Airlines
Logit analysis is employed on primary data from departing air passengers at the Penang International Airport, Malaysia to examine the determinants of airline choice between incumbent Malaysia Airlines and low-cost Air Asia. With the exception of educational level and ethnicity, other socio-demographic characteristics do not play a statistically significant role in determining airline choice. Instead, behavioral factors such as concerns over schedules and fares, routes, booking methods and purpose of journey are found to be predictors of airline carrier choice.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
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Supplemental Notes:
- Abstract reprinted with permission from Elsevier.
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Authors:
- Ong, Wooi Leng
- Tan, Andrew K.G.
- Publication Date: 2010-7
Language
- English
Media Info
- Media Type: Print
- Features: References; Tables;
- Pagination: pp. 209-212
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Serial:
- Journal of Air Transport Management
- Volume: 16
- Issue Number: 4
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997
Subject/Index Terms
- TRT Terms: Airlines; Case studies; Choice models; Low cost carriers; Travel behavior; Travel demand
- Uncontrolled Terms: Airport choice
- Geographic Terms: Malaysia
- Subject Areas: Aviation; Planning and Forecasting; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01155603
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 28 2010 7:32AM