This is a "what to do" book. It deals with the economic tasks that any business has to discharge for economic performance and economic results. It attempts to organize these tasks so that executives can perform them systematically, purposefully, with understnding, and with reasonable probability of accomplishment. It tries to develop a point of view, concepts and approaches for finding what should be done and how to go about doing it. This book draws on practical experience as a consultant to businesses of all kinds and sizes for a good many years. Everything in it has been tested and is being used today effectively in real businesses. There are illustrations of, and references to, concrete situations on almost every page--drawn mostly from the United States but also from Europe, Japan, and Latin America. Though practical rather than theoretical, the book has a thesis. Economic performance, it asserts, is the specific function and contribution of business enterprise, and the reason for its existence. It is work to obtain economic performance and results. And work, to yield results, has to be thought through and done with direction, method, and purpose. There is however, so far, no discipline of economic performance, no organization of our knowledge, no systematic analysis, no purposeful approach. Even the sorting out and classification of the tasks have yet to be done. The foundation for systematic, purposeful performance of the specific task and function of business enterprise is thus still missing. The book is divided into three parts. The first--and longest--stresses analysis and understanding. Chapter 1 deals with the "Business Realities". Part 2 focuses on opportunities and leads to decisions. The last--and shortest--part presents the conversion of insights and decisions into purposefull performance.

  • Corporate Authors:

    Harper & Row Publishers, Incorporated

    49 East 33rd Street
    New York, NY  United States 
  • Authors:
    • Ducker, P
  • Publication Date: 1964

Media Info

  • Pagination: 228 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00046377
  • Record Type: Publication
  • Report/Paper Numbers: Book
  • Files: TRIS
  • Created Date: Sep 18 1974 12:00AM