Commuters’ Choice-Behavior with Rewards for Avoiding Peak-Hour Driving

This paper’s focus is on the behavioral impacts of rewards for avoiding rush-hour driving during the course of the ‘Spitsmijden’ project, a 13 week field study conducted in the Netherlands. Discrete choice models for departure time and mode choice were estimated using panel mixed logit suitable for accommodating repeated responses. The results suggest that rewards can be an effective measure in changing commuting behavior. Specifically rewards reduce the shares of rush-hour driving, shift to earlier and later driving times and increase the shares of public transport, bike and working from home. However, other factors such as available information, experience, situational factors, supportive measures and even the weather can influence the behavioral impacts of the reward. These are important to account for during policy implementation.

Language

  • English

Media Info

  • Media Type: DVD
  • Features: References; Tables;
  • Pagination: 18p
  • Monograph Title: TRB 89th Annual Meeting Compendium of Papers DVD

Subject/Index Terms

Filing Info

  • Accession Number: 01155023
  • Record Type: Publication
  • Report/Paper Numbers: 10-1614
  • Files: TRIS, TRB
  • Created Date: Apr 21 2010 1:56PM