Managing Learning in the Automotive Industry–The Innovation Race for Electric Vehicles

Electrification or hybridization is the main focus for most car manufacturers today. However, it implies major changes both in terms of the vehicle itself (technology and integrated systems) and of usage and business models. The literature on discontinuous innovation proposes learning as a crucial capability, but there are few empirical studies on how this actually happens in firms. This paper discusses the different learning mechanisms used to develop capabilities related to Electric Vehicles (EVs) and Hybrid EVs (HEVs), highlighting that in this kind of broad innovation field, more advanced mechanisms might be needed by automotive firms aspiring to be leaders, such as market experiments and exploratory partnerships. It also argues that overall learning strategies are necessary to guide the many learning mechanisms involved. The paper contributes to the understanding of how automotive companies deal with disruptive innovations.

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  • Authors:
    • Aggeri, Franck
    • Elmquist, Maria
    • Pohl, Hans
  • Publication Date: 2009

Language

  • English

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Filing Info

  • Accession Number: 01138675
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 19 2009 1:50PM