SEAT BELTS: 1949-1956

The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.

• Corporate Authors:

  Lexington Technology Associates

  Lexington, MA  United States  02173

  National Highway Traffic Safety Administration

  Office of Research and Development, 1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  Transportation Systems Center

  55 Broadway, Kendall Square
  Cambridge, MA  United States  02142
• Authors:
  • RONAN, L
• Publication Date: 1979-4

Media Info

• Pagination: 54 p.

Subject/Index Terms

• TRT Terms: Advertising campaigns; Aircraft industry; Automobile industry; Consumer protection; Design; Development; Industries; Manual safety belts; Marketing; Motor vehicle industry; Perception; Publicity; Reviews
• Subject Areas: Aviation; Design; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 00197630
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-HS-803-911 Final Rpt.
• Contract Numbers: DOT-TSC-1355
• Files: NTIS, TRIS, USDOT
• Created Date: Aug 28 1979 12:00AM