NEW ORLEANS ALCOHOL SAFETY ACTION PROJECT SECTION III. ANALYTICAL STUDY 7. PUBLIC INFORMATION AND EDUCATION

The report assesses the public relations campaign conducted by the New Orleans Alcohol Safety Action Project. Although there was no specific data available to evaluate each specific countermeasure, the results of the study indicated that the campaign had minor effects in changing overall attitudes on drunk driving.

• Supplemental Notes:
  • Prepared in cooperation with Data Industries, Incorporated.
• Corporate Authors:

  New Orleans Alcohol Safety Action Project

  705 Lafayette
  New Orleans, LA  United States  70130

  Data Industries, Incorporated

  3444 Olympic Drive
  Metairie, LA  United States  70003

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Duffy, J
  • Hebert, C J
• Publication Date: 1977-6-30

Media Info

• Pagination: 43 p.

Subject/Index Terms

• TRT Terms: Attitudes; Drivers; Drunk driving; Education; Law enforcement; Mass communication; Mass media; Project management; Promotion; Public opinion; Public participation; Public relations; Publicity; Surveys; Traffic safety; Traffic safety education
• Identifier Terms: Alcohol Safety Action Program
• Geographic Terms: Louisiana
• Old TRIS Terms: Asap (Alcohol safety action program); Low enforcement; Promoting
• Subject Areas: Administration and Management; Education and Training; Highways; Safety and Human Factors; Security and Emergencies; Society;

Filing Info

• Accession Number: 00197490
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-HS-803-131 Final Rpt.
• Contract Numbers: DOT-HS-059-1-076
• Files: NTIS, TRIS, USDOT
• Created Date: Jul 31 1979 12:00AM