AN ANALYSIS OF PUBLIC INFORMATION AND EDUCATION ACTIVITY, SECTION TWO, ANALYTIC STUDY VII

The study describes and evaluates public information and education activities of the Phoenix ASAP. Operational between 1972-1976, the ASAP was one of 35 Federally-funded projects aimed at reducing alcohol-related traffic crashes. PI&E objectives included creating awareness and concern for the drunk driving problem among the general public; generating the support of community groups for ASAP countermeasures; fostering responsible attitudes toward driving after drinking; and persuading persons to intervene in potential DWI situations to prevent the behavior. Evaluation of PI&E activities was accomplished primarily through surveys of the general public and specific target groups. These polls, conducted in person and by telephone, provided information for program planning and were used as a measure of PI&E effectiveness. The report summarizes the methodology and results of eight different survey studies.

• Supplemental Notes:
  • See also PB-295334.
• Corporate Authors:

  Phoenix Alcohol Safety Action Project

  251 West Washington
  Phoenix, AZ  United States  85003

  National Highway Traffic Safety Administration

  Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Miles, D M
  • Clay, T R
• Publication Date: 1977-6

Media Info

• Pagination: 191 p.

Subject/Index Terms

• TRT Terms: Alcoholic beverages; Data collection; Drivers; Drug abuse; Education; Mass media; Measures of effectiveness; Prevention; Publicity; Safety; Surveys; Traffic safety education
• Identifier Terms: Alcohol Safety Action Program
• Uncontrolled Terms: Effectiveness
• Geographic Terms: Arizona
• Old TRIS Terms: Asap (Alcohol safety action program)
• Subject Areas: Education and Training; Highways; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00197370
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-HS-803-910 Final Rpt.
• Contract Numbers: DOT-HS-052-1-068
• Files: NTIS, TRIS, USDOT
• Created Date: Jul 31 1979 12:00AM