Evaluating the Campaign I Drive Green

The municipality of Krestiansand initiated the campaign “I Drive Green” to make car users switch to bus or bicycle for their commuting. The participants get either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9788248008949
• Corporate Authors:

  Norwegian Institute of Transport Economics

  Gransesvingen 7, P.O. Box 6110, Etterstad
  Oslo,   Norway  N-0602
• Authors:
  • Strand, A
• Publication Date: 2008

Language

• English

Media Info

• Media Type: Print
• Pagination: 66p

Subject/Index Terms

• TRT Terms: Benefit cost analysis; Bicycle commuting; Bus transportation; Environment; Environmental impacts; Greenhouse effect; Greenhouse gases; Sustainable transportation
• Geographic Terms: Kristiansand (Norway)
• Subject Areas: Energy; Highways; Public Transportation; I15: Environment;

Filing Info

• Accession Number: 01118816
• Record Type: Publication
• ISBN: 9788248008949
• Report/Paper Numbers: TOI 966-2008
• Files: TRIS
• Created Date: Jan 22 2009 9:34AM