CARPOOLING: PROBLEMS AND POTENTIALS
In the light of the low level of acceptance of public and employer-bused carpooling programs, a nubmer of surveys have been done to discover what factors influence the decision to join a carpool or not. These have tended to show that subjective perceptions of the situation of carpooling (e.g. rapport with car mates, constraints to independence, status as a passenger or driver) are more important than the objective attributes of carpooling (e.g. cost, convenience, civic-mindedness). This suggests that carpooling programs place greater emphasis on compatibility of potential riders and not simply match people solely on the basis of geographic proximity while disregarding psychological factors. The research reviewed in this article also reveals that prime encouragement to carpooling would be such cost and time saving incentives as reserved lanes and widespread guaranteed parking instead of the economic incentives that have been used ineffectively in the past. A deeper understanding of carpooling from both a marketing and a behavioral standpoint should also be obtained through further research; in view of the social benefits of more widespread use of carpooling.
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Availability:
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Corporate Authors:
Eno Transportation Foundation
1250 I Street, NW, Suite 750
Washington, DC United States 20005 -
Authors:
- Oppenheim, N
- Publication Date: 1979-4
Media Info
- Pagination: p. 253-262
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Serial:
- Traffic Quarterly
- Volume: 33
- Issue Number: 2
- Publisher: Eno Transportation Foundation
- ISSN: 0041-0713
Subject/Index Terms
- TRT Terms: Attitudes; Carpools; Data collection; Incentives; Marketing; Psychology; Public opinion; Strategic planning; Surveys
- Old TRIS Terms: Subjective
- Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors; Society;
Filing Info
- Accession Number: 00194294
- Record Type: Publication
- Files: TRIS
- Created Date: Jul 11 1979 12:00AM