Optimizing Websites Opens World of Opportunity for Motorcoach Operators

This article describes how motor coach operators who develop websites for their companies reap the benefits of increased visibility. The author describes Bellair Charters of Ferndale, Washington, which developed a company website ten years ago and has graduated to a content management system, which allows the company to add customer-oriented tools to their site including up-to-the-minute updates on its airport shuttle service. The author points out that a company website does more than provide convenience for customers; it can tap into new customers who no longer rely on the phone, but use the Internet and email for business. The author also describes ways in which various firms have upgraded their websites in recent years.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/32522860
• Authors:
  • Schlosser, Nicole
• Publication Date: 2008-7

Language

• English

Media Info

• Media Type: Print
• Features: Illustrations; Photos;
• Pagination: pp 42-44
• Serial:
  • Metro
  • Volume: 104
  • Issue Number: 6
  • Publisher: Bobit Publishing Company
  • ISSN: 1098-0083
  • Serial URL: http://www.metro-magazine.com

Subject/Index Terms

• TRT Terms: Bus transportation; Electronic commerce; Graphical user interfaces; Marketing; Websites (Information retrieval)
• Uncontrolled Terms: Content management
• Subject Areas: Motor Carriers; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 01105553
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Jul 31 2008 3:24PM