Attitude Adjustment

In this article the authors discuss the shift in business strategy for major air carriers whose bases of operations are found in China. This shift has gone from conservative in terms of forming organizational alliances to open to greater levels of cooperation. This move was at least in part allowed for by the country’s increasing compliance with international standards, thus allowing for better competitiveness in the market. One major shift in strategy that has yet to take place for airlines based in China is to switch from a point-to-point networking plan to the vastly more efficient hub network. The article explains that, by using hubs, carriers based in the U.S. maintain a 60 percent market share as well as larger profit margins. A number of business propositions including mergers and buy-outs as well as projections for the expansion of this group of carriers are described.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00022543
• Authors:
  • Cantle, Katie
• Publication Date: 2008-2

Language

• English

Media Info

• Media Type: Print
• Features: Photos;
• Pagination: pp 44-45, 47
• Serial:
  • ATW: Air Transport World
  • Volume: 45
  • Issue Number: 2
  • Publisher: Penton Media
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Airlines; Competition; Hub and spoke systems; Strategic alliances
• Identifier Terms: Air China; China Eastern Airlines; China Southern Airlines; Shanghai Airlines
• Geographic Terms: China
• Subject Areas: Aviation;

Filing Info

• Accession Number: 01089443
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Feb 28 2008 9:08AM