Information technology

Small computer vendors still out of the loop. -- Dealerships' mystery shoppers lurk online. -- Online auto marketing goes beyond paid searches. -- With Internet leads, mixed menu works best. -- Global automakers seek better ties online. -- Firm models used-car business on the stock exchange. -- Merger or not, carmakers are attuned to satellite radio. -- Continental gets future in Sync with Ford, Mercedes. -- Hold the phone -- and hear ads. -- GM uses its IT experience to jump-start Volt. -- DealerTrack hunts, is hunted, as it reinvents. -- OnStar's Huber : this is 'watershed year'.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Publication Date: 2007-6-25

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 17-26 : ill.
• Serial:
  • Automotive News
  • Volume: 81
  • Issue Number: 6261
  • Publisher: Crain Communications, Incorporated
  • ISSN: 0005-1551

Subject/Index Terms

• TRT Terms: Automobile industry; Information processing
• Geographic Terms: United States
• Subject Areas: Data and Information Technology; Vehicles and Equipment;

Filing Info

• Accession Number: 01077820
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Oct 15 2007 10:06AM