Design and Development of a Stated Choice Experiment for Interdependent Agents: Accounting for Interactions between Buyers and Sellers of Urban Freight Services

This paper outlines the elements of a group-based, stated-choice experiment designed for interdependent urban freight stakeholders, along with the procedure to administer the questionnaire sequentially. The focus is on the design of a computer-assisted personal survey instrument and the value in disseminating the details of a new approach to design and collect stated choice data for interacting agents. The paper also discusses how to specify a reference alternative, and then how to recruit appropriate real-market or representative decision-making group members to participate in a subsequent phase of the survey, which incorporates the reference alternative and contextual information from an initial phase. The survey approach contains each of the elements required to allow the econometric inference of the independent and interdependent preferences of urban freight decision makers under a range of levels of service and costs that do not presently exist. The empirical strategy presented here provides a new framework within which to better understand the role that specific attributes influencing freight distribution chains might play, and who in the supply chain is affected by specific attributes in terms of willingness to pay for the gains in distribution efficiency. The survey design and implementation techniques discussed in this paper offer a step toward developing a broad research framework, in which researchers have the opportunity to investigate group decision making settings that are infeasible under the state of practice.

Language

  • English

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Filing Info

  • Accession Number: 01076433
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Sep 21 2007 1:53PM