CONSUMER ACCEPTANCE OF DOWN-SIZED AUTOMOBILES

The average fuel-economy standards enacted under the Energy Policy and Conservation Act have stimulated domestic manufacturers to down-size new passenger vehicles. The strategies employed by manufacturers to maintain their competitive positions and the corresponding consumer response to down-sized vehicles are resulting in visible shifts in the marketplace. The disappearance of traditional size-glass distinctions are discussed in the framework of the theory of consumer behavior and corporate marketing strategy. /SAE/

• Corporate Authors:

  Society of Automotive Engineers (SAE)

  400 Commonwealth Drive
  Warrendale, PA  United States  15096
• Authors:
  • Braden, P L
• Publication Date: 1978-2

Media Info

• Pagination: 11 p.

Subject/Index Terms

• TRT Terms: Attitudes; Automobile industry; Automobiles; Compact automobiles; Consumers; Fuel consumption; Marketing; Size
• Old TRIS Terms: Small car
• Subject Areas: Energy; Highways; Vehicles and Equipment;

Filing Info

• Accession Number: 00193510
• Record Type: Publication
• Report/Paper Numbers: SAE 780090
• Files: TRIS
• Created Date: May 26 1979 12:00AM