Advertising and information alongside the road

Advertising and information billboards along the roadside can distract a driver from the driving task. Particularly billboards with moving parts draw the driver's attention and can endanger road safety. Billboards placed at road level distract the attention more than advertising which is placed at (great) height. At provincial and municipal level, the Netherlands does not yet have uniform guidelines for the placement of advertising and information billboards along the roadside at this moment. Further research, for instance making use of simulator studies or field experiments, can possibly shed more light on the effects of such boards. (A) (The title of the Dutch version of this fact sheet is: 'Reclame en voorlichting langs de weg').

• Publication Date: 2006

Language

• English

Media Info

• Pagination: 5p
• Serial:
  • FACT SHEET
  • Publisher: Institute for Road Safety Research, SWOV

Subject/Index Terms

• TRT Terms: Attention; Distraction; Driver information systems; Drivers; Driving; Highways; Publicity; Safety; Traffic
• Uncontrolled Terms: Side
• Geographic Terms: Netherlands
• ITRD Terms: 2238: Attention; 1772: Driver; 8763: Driver information; 1855: Driving (veh); 2755: Highway; 8078: Netherlands; 8573: Publicity; 1665: Safety; 9074: Side; 755: Traffic
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01051106
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• Files: ITRD
• Created Date: Jun 11 2007 1:23PM