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https://www.nationalacademies.org/trb/events

Intact in life

Ehjana elamassa - liikenneturvallisuusesityksen vastaanotto ja vaikutukset

Liikenneturva, the Finnish Traffic Safety Organisation, arranged traffic safety related 'Intact In Life' presentations in high schools and vocational schools in different parts of Finland in April-May 2005. The presentations were seen by 4,500 young people, aged 16-19. The objective of the presentation was to get the youth to consider, how severe the consequences of even small errors in judgement can be and how the youth can personally decrease the risk of a traffic accident. The presentation consisted of three main elements: a police officer's story about a serious traffic accident where the victim was a young driver, Jarmo's own story (a young man badly injured in a car crash) and the accident scene photographs viewed from a screen along with traffic info slogans. In addition, the presentation halls were darkened and Bach's cello music played in the background. The presentation sought, in addition to providing information, to appeal to the emotions of the youth. A survey was used to map-out the views of the youth regarding the functionality and effectiveness of the 'Intact In Life' presentations; in addition, the traffic behaviour of the youth was outlined before and after the traffic safety presentation. The first survey was answered by 1,155 youth, and the before and after study approach featured answers from 303 students. Also teachers (n=41) were asked for an evaluation regarding the effectiveness of the campaign. According to the survey results, the different traffic-related risks are common with young automobile passengers. Almost 90 % of the youth has neglected the use of seatbelt at least sometimes and one third of the youth has neglected the use of seatbelt often or quite often while being a passenger. Almost 70% of the youth has, at least occasionally, accepted a ride from an unknown driver and almost one third of the youth has been driven around by a drunk driver. The risks were more common amongst the students of the vocational schools. However, there were no notable differences between boys and girls. The campaign appealed to the youth and it was well-received. Jarmo's story was assessed to be the element with the most impact. Compassion, pity, sadness, anxiety and fear were the dominant emotions which surfaced due to the presentations. Both the students and the teachers estimated that the campaign can have an effect on young people's traffic behaviour. For example, 70% of the youth who travelled without seatbelt quite often before the campaign assessed that the campaign had an effect on their seatbelt use. The presentation had been discussed in the class with the teachers afterwards and the presentation had sparked conversation also in the peer groups. The spring presentation was still remembered very well in the autumn. Two thirds of the people who answered the autumn survey estimated that the presentation had affected their traffic behaviour. This study could not be used, however, to demonstrate behavioural changes as a result of the campaign. This report may be found at http://www.liikenneturva.fi/fi/tutkimus/tutkimusmonisteet/liitetiedostot/Kampanjaraportti_ehjana_elamassa.pdf

Language

  • Finnish

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01038021
  • Record Type: Publication
  • Source Agency: TRL
  • ISBN: 951-560-139-8
  • Files: ITRD
  • Created Date: Dec 19 2006 10:12AM