The public relations assault on transport sustainability

The successful development of sustainable transport solutions requires that environmental problems and their causes are recognised, that sufficient funding is provided to solve these problems and that solutions are then adopted and widely implemented. However public relations strategies and techniques can interfere with these requirements and therefore impede the development and implementation of these solutions. Public relations strategies are often used to hide or downplay environmental problems such as global warming, to confuse the cause of the problems and downplay the problems caused by motor vehicles, and to provide perceptual rather than real solutions to environmental problems. They encourage a minimal response and avoid the paradigm changes necessary for transport innovations. (a) For the covering entry of this conference, please see ITRD abstract no. E212706.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0478105606
• Authors:
  • BEDER, S
• Publication Date: 2004-11

Language

• English

Media Info

• Pagination: 21P
• Monograph Title: Sustainable planning and network management
• Serial:
  • TOWARDS SUSTAINABLE LAND TRANSPORT CONFERENCE, 2004, WELLINGTON, NEW ZEALAND
  • Publisher: NEW ZEALAND INSTITUTE OF HIGHWAY TECHNOLOGY (NZIHT)

Subject/Index Terms

• TRT Terms: Advertising; Automobiles; Conferences; Environment; Four wheel drive; Fuel consumption; Greenhouse effect; Industries; Marketing; Public relations; Sustainable development
• ITRD Terms: 1243: Car; 8525: Conference; 2455: Environment; 3883: Four wheel drive; 232: Fuel consumption; 2451: Greenhouse effect; 332: Industry; 277: Marketing; 8575: Public relations; 8573: Publicity; 2427: Sustainability
• Subject Areas: Aviation; Energy; Environment; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01023953
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 0478105606
• Files: ITRD, ATRI
• Created Date: May 18 2006 8:19AM