Digital Signage: The Next Great Employee Communication Tool?

This article discusses the use of digital signage to rely vital company-wide information as told through the specific case example of the Niagara Frontier Transportation Authority (NFTA), which serves the Niagara/Buffalo region of New York state and the Dallas Area Rapid Transit (DART) of Texas. The system in New York was implemented so that managers could quickly relay information to all of their employees, including those without easy access to e-mail or conventional bulletin boards. The system has been found to be very user-friendly, which inexperienced administrative personnel creating about 90 percent of the content. DART's system has experienced similar success, with LCD screens in operator's lounges giving them real-time performance indicator data.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/32522860
• Publication Date: 2006-2

Language

• English

Media Info

• Media Type: Print
• Features: Photos;
• Pagination: pp 52, 54-55
• Serial:
  • Metro
  • Volume: 102
  • Issue Number: 2
  • Publisher: Bobit Publishing Company
  • ISSN: 1098-0083
  • Serial URL: http://www.metro-magazine.com

Subject/Index Terms

• TRT Terms: Digital displays; Liquid crystal displays; Public transit
• Subject Areas: Data and Information Technology; Public Transportation;

Filing Info

• Accession Number: 01020504
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Mar 23 2006 8:36AM