Helsinki car park uses moose to boost trade

This article describes the additional customer attractions introduced by a city centre underground car park in Helsinki, Finland. Some services promote car maintenance; others aim more to catch customers' interest, such as displays of vintage cars, children's rides and recorded birdsong accompanying information boards. Also displayed are the results of a car hitting a moose, to encourage drivers to use winter tyres and be alert on the road. Customised payment cards and cell phone coverage are offered among other customer incentives. The measures help to attract drivers to the city centre car parks rather than out-of-town shopping centres.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/09623566
• Authors:
  • HUSEYIN, D
• Publication Date: 2004-9

Language

• English

Media Info

• Pagination: 24-5
• Serial:
  • PARKING REVIEW
  • Issue Number: 153
  • Publisher: Landor Publishing Limited
  • ISSN: 0962-3566

Subject/Index Terms

• TRT Terms: Central business districts; Incentives; Marketing; Parking; Safety
• Geographic Terms: Finland
• ITRD Terms: 8035: Finland; 277: Marketing; 955: Parking; 1578: Reward (incentive); 1665: Safety; 311: Town centre
• Subject Areas: Planning and Forecasting; Safety and Human Factors; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01012739
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Dec 21 2005 3:00PM