TrafficTV is a traffic and traveler information resource available on cable television (UWTV2 Channel 76). It began operation June 1, 1998, as part of the SmartTrek Operational Deployment under the name Traffic Channel. The SmartTrek evaluation of May 2001 identified several problems with Traffic Channel and recommended some improvements. This project made those changes and renamed the application TrafficTV. A series of meetings was held in June 2003. These meetings involved personnel from the Washington State Department of Transportation (WSDOT) Northwest Region, WSDOT Advanced Technology Branch, WSDOT Olympia office, the University of Washington's UWTV, and the UW Intelligent Transportation Systems Research Program. From these meetings came a set of recommended changes. These changes were made to TrafficTV and are documented in this report. Battelle Institute conducted a focus group in May 2004 to evaluate the resulting program. This focus group concluded that TrafficTV is a useful traveler information tool but has not had sufficient public exposure to make it widely known to the traveling public. A market penetration audit conducted by Media Audit in June and July 2004 indicated that when viewers were asked about TrafficTV, over 94,000 had seen the program within the last week. This was deemed surprisingly high, given the lack of external exposure and that viewers would have found TrafficTV only by word of mouth or by "channel surfing." Again, a conclusion of the audit was that additional exposure would make TrafficTV more valuable as a traveler information tool. As a result of the publicity recommendations, a banner has been added to the North West Region's traveler information page to alert users in the availability of TrafficTV.

  • Record URL:
  • Corporate Authors:

    Washington State Transportation Center

    University of Washington, 1107 NE 45th Street, Suite 535
    Seattle, WA  United States  98105

    Washington State Department of Transportation

    Transportation Building, 310 Maple Park Avenue SE, P.O. Box 47300
    Olympia, WA  United States  98504-7300

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Dailey, Donald J
    • Bradbury, J
  • Publication Date: 2005-1


  • English

Media Info

  • Features: Appendices; Figures;
  • Pagination: 69 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00987678
  • Record Type: Publication
  • Report/Paper Numbers: WA-RD 603.1,, Final Research Report
  • Contract Numbers: Agreement T2695, Task 25
  • Created Date: Mar 10 2005 12:00AM