CHANGE AT CHANGI : SINGAPORE AIRLINES AIMS TO MAINTAIN ITS LEADERSHIP POSITION AMONG THE WORLD'S CARRIERS

Singapore Airlines is working to recover from a series of challenging events dating back to the September 11 terrorist attacks in New York, which have included avian flu outbreaks, the Bali bombing, SARS and the tsunami of December 2004. At the height of the crisis, in June 2003, Singapore Airlines reduced the number of flights by 31.5 percent and reported losses of (Singapore) $6 million a day. This was the first losing quarter since it was split from Malaysia-Singapore in 1972. Instituting temporary pay cuts for staff and unpaid leave, plus a slight rise in fares, enabled the company to report profits for March 2004 and reimburse staff and even pay bonuses. In the middle of a continued revival, SARS hit, forcing Singapore to cut its base costs, a response, possibly, to a low-cost carrier revival in the region as well. Operating in a regional base that straddles the Pacific and Indian Oceans, it is considered a bellwether for its peers. It is covering bets with investments in low-cost carrier competitors and restructuring fares. At the same time, it is committed to continuing to upgrade its fleet and operate with the newest technology and highest customer service. It is using a mix of 777s and A380s to replace its 747s. Fuel efficiency is a big element in that choice.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • Page range: pp 42-44, 46
• Authors:
  • Thomas, G
• Publication Date: 2005-2

Language

• English

Media Info

• Features: Photos; Tables;
• Pagination: 4 p.
• Serial:
  • ATW: Air Transport World
  • Publisher: Penton Media
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Air cargo; Airlines; Financial analysis; Freight and passenger traffic; Passenger comfort; Revenues
• Identifier Terms: Singapore Airlines
• Subject Areas: Aviation; Finance; Freight Transportation;

Filing Info

• Accession Number: 00986940
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Mar 2 2005 12:00AM