KIDS N' TRAINS : INNOVATION IN RAIL MARKETING

To increase ridership in the San Joaquin Valley in California, representatives of communities served by Amtrak devised a program offering groups of school children round trip rides on the San Joaquins for five dollars anywhere on the route. The successful program encourages teachers and students to travel for educational purposes and fills vacancies on Amtrak trains. Between September 2000 and May 2001 Amtrak carried 18,000 students and chaperones on 277 trips throughout the state. Ridership increased to 33,000 in 2001- 2002.

• Record URL:
  • http://www.dot.ca.gov/dist07/news/publications/journal/janmar03.pdf
• 
• Supplemental Notes:
  • January-March 2003
• Corporate Authors:

  California Department of Transportation

  1120 N Street
  Sacramento, CA  United States  95814
• Authors:
  • Berthelsen, G
• Publication Date: 2003-1

Language

• English

Media Info

• Features: Photos;
• Pagination: p. 26-28
• Serial:
  • California Department of Transportation Journal
  • Volume: 3
  • Issue Number: 4
  • Publisher: California Department of Transportation
  • Serial URL: http://www.dot.ca.gov/journal.htm

Subject/Index Terms

• TRT Terms: Marketing; Passenger traffic; Passenger trains; Students
• Identifier Terms: Amtrak
• Subject Areas: Education and Training; Operations and Traffic Management; Passenger Transportation; Railroads;

Filing Info

• Accession Number: 00939951
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS, STATEDOT
• Created Date: Apr 2 2003 12:00AM