RIDE SHARING TO WORK: AN ATTITUDINAL ANALYSIS

A mathematical model of ride sharing was proposed and tested by using data collected in the Chicago area in 1975. The purpose of the model development was to determine how perceived advantages and disadvantages of ride sharing determine behavioral predispositions toward it. The main conclusions are that (a) demographic and travel characteristics are poor indicators and predictors of the choice between driving alone and ride sharing; (b) the study of attitudes toward ride sharing and driving alone provides answers that are relevant to the question of how to develop ride-sharing stategies; (c) with the exception of individuals having a relatively high socioeconomic status, appeals based on public-interest issues of energy, traffic, and air quality have little chance of changing attitudes toward ride sharing; (d) perceptions of drivers toward time loss and the characteristics of convenience and reliability of ride sharing would need to change before their travel behavior would change and perceptions of economic advantages have a minor role in the determination of behavioral predisposition toward ride sharing; and (3) to override negative perceptions about ride sharing, campaigns should address its positive aspects related to the use of travel time and its convenience and reliability. /Author/

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 1-8
  • Monograph Title: Forecasting passenger and freight travel
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00176453
  • Record Type: Publication
  • ISBN: 0309026644
  • Files: TRIS, TRB
  • Created Date: Jun 14 1978 12:00AM