COMPARISON OF PASSENGER PROFILES AND SELECTION CRITERIA: A STUDY OF LONDON-AMSTERDAM PASSENGERS

The direct competition between no-frills carrier EasyJet and network carrier British Airways on the London Gatwick-Amsterdam route led to interest in the profile of passengers using the different types of services, as well as the selection criteria of each type of passenger. A survey was carried out at London Gatwick airport of passengers on all EasyJet and British Airways flights to Amsterdam on January 22, 2003. The results lead to the conclusion that the passenger profiles on each of the carriers are slightly different. Furthermore, the selection criteria for each airline type are different: most no-frills passengers rate price as most important while most network carrier passengers rate flight timings. Frequent flier points are still rated highly by network carrier passengers.

• Corporate Authors:

  University of Nebraska, Omaha

  Aviation Institute, 60th and Dodge Street
  Omaha, NE  United States  68182-0508
• Authors:
  • Turner, S
• Conference:
  • Air Transport Research Society World Conference
  • Location: Toulouse, France
  • Date: 2003-7-10 to 2003-7-12
• Publication Date: 2003-7

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: 18p

Subject/Index Terms

• TRT Terms: Airlines; Consumer preferences; Discount fares; Low cost carriers; Passengers; Surveys
• Identifier Terms: British Airways; EasyJet (Airline); Gatwick Airport
• Geographic Terms: Amsterdam (Netherlands); London (England)
• Subject Areas: Aviation; Data and Information Technology; Passenger Transportation; Society;

Filing Info

• Accession Number: 00977988
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 30 2004 12:00AM