RISK PERCEPTION AND DRIVING BEHAVIOUR AMONG ADOLESCENTS IN TWO NORWEGIAN COUNTIES BEFORE AND AFTER A TRAFFIC SAFETY CAMPAIGN

Two Norwegian counties have carried out a campaign to promote safe driving among adolescents since 1998. The focus of the campaign is on traffic accident risk perception. This paper presents the results of the evaluation of the effect of the campaign and examines the association between risk perception and traffic behavior. Data were collected before the campaign started in October 1998 and also after the campaign ended. The pre- and post-samples consisted of independent groups of respondents. The respondent perceived the risk to be higher after the campaign than before. The respondents of the post-sample also reported less risk behavior in traffic, and the number of speeding accidents was reduced. Worry and other emotional reactions related to traffic hazards significantly predicted behavior. Sensation seeking, normalessness and indifference with regard to traffic safety affected emotion-based risk perception.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/09257535
• Corporate Authors:

  Elsevier

  360 Park Avenue South
  New York, NY  United States  10011-1710
• Authors:
  • Rundmo, T
  • IVERSEN, H
• Publication Date: 2004-1

Language

• English

Media Info

• Pagination: p. 1-21
• Serial:
  • Safety Science
  • Volume: 42
  • Issue Number: 1
  • Publisher: Elsevier
  • ISSN: 0925-7535
  • Serial URL: http://www.sciencedirect.com/science/journal/09257535

Subject/Index Terms

• TRT Terms: Adolescents; Behavior; Driving; Perception; Risk assessment; Risk taking; Safety campaigns; Traffic crashes; Traffic safety
• Geographic Terms: Norway
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00977492
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 16 2004 12:00AM