ASSESSING THE POTENTIAL OF IN-CAR NAVIGATION SYSTEMS FOR THE HIRE CAR MARKET

As route guidance systems assist drivers in their route choice by giving directions, it seems likely that a good potential market for this technology can be found in the hire car market. Driver response to in-car guidance of two differing qualities was tested to ascertain the potential usefulness of navigation systems for the hire car market. A key area of the project was to address willingness to pay and the effect of guidance acceptance by drivers who are unfamiliar with a network when the information provided by the route guidance system is less than perfect. (A)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00410683
• Corporate Authors:

  Hemming Group, Limited

  32 Vauxhall Bridge Road
  London,   United Kingdom  SW1V 2SS
• Authors:
  • KOKKONIDIS, D L
• Publication Date: 2004-5

Language

• English

Media Info

• Features: References;
• Pagination: p. 178-81
• Serial:
  • Traffic Engineering & Control
  • Volume: 45
  • Issue Number: 5
  • Publisher: Hemming Group, Limited
  • ISSN: 0041-0683
  • Serial URL: http://www.tecmagazine.com/

Subject/Index Terms

• TRT Terms: Attitudes; Costs; Driver support systems; Drivers; Intelligent transportation systems; Leasing; Marketing; Motor vehicle navigational aids; Route guidance; Vehicles
• ITRD Terms: 2267: Attitude (psychol); 224: Cost; 1772: Driver; 8743: Driver assistance system; 8735: Intelligent transport system; 228: Leasing; 277: Marketing; 8771: Route guidance; 1255: Vehicle
• Subject Areas: Finance; Operations and Traffic Management; Vehicles and Equipment;

Filing Info

• Accession Number: 00975760
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD, ATRI
• Created Date: Jul 7 2004 12:00AM