MAXIMISING RETAIL REVENUE

Retail operations in the world's airports continue to be expanded as sources of income for airports still recovering from the post-Sept. 11 downturn. Now, a common industry standard is 50% of revenue to come from non-aviation sources, including parking. A major operator of retail outlets in airports has recently opened three new mega-stores at Hong Kong International. In addition to high-end luxury and duty- free goods, the locations offer spas and facials. The duty-free outlets occupy more than 10,000 sq. ft., more than double the size of earlier outlets. Examining statistics for some of the larger and more retail-oriented airports in the U.S. suggests that more retail space does not always lead to more sales. Passenger profile, terminal layout and the type of stores are key ingredients, which airport managers are paying increasing attention to. One study shows an average passenger dwell time of 98 minutes and an average per-passenger outlay of $2.60, of which 60% was spent on food or beverages. International airports use a $4-$5 figure, with some claiming figures as high as $ 8-$10.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/6072282
• Corporate Authors:

  Key Publishing, Limited

  P.O. Box 100
  Stamford,   United Kingdom  PE9 1XQ
• Authors:
  • Delve, K
• Publication Date: 2004-3

Language

• English

Media Info

• Features: Photos; Tables;
• Pagination: p. 22-23
• Serial:
  • Airports International
  • Volume: 37
  • Issue Number: 2
  • Publisher: Key Publishing, Limited
  • ISSN: 0002-2853

Subject/Index Terms

• TRT Terms: Airports; Retail trade; Revenues; Shopping facilities
• Subject Areas: Aviation; Finance; Terminals and Facilities;

Filing Info

• Accession Number: 00974416
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Jun 2 2004 12:00AM