MARKETING MAKES A DIFFERENCE AT THIS OFF-AIRPORT LOT IN DENVER

In order to attract Denver International Airport customers to its efficient, attractive, but somewhat out-of-the way off-airport services, US Airport Parking lot developed a successful marketing strategy. The airport ran television ads and advertised on the Internet. It also advertised with newspapers, coupon value packs, travel agencies and billboards, and even auctioned off its services through charity auctions.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/37532602
• Corporate Authors:

  Bricepac, Incorporated

  12228 Venice Boulevard, Suite 541
  Los Angeles, CA  United States  90066
• Authors:
  • Van Horn, J
• Publication Date: 2004-3

Language

• English

Media Info

• Features: Photos;
• Pagination: p. 36-38
• Serial:
  • Parking Today
  • Volume: 9
  • Issue Number: 3
  • Publisher: Bricepac, Incorporated
  • ISSN: 1095-5062
  • Serial URL: http://www.parkingtoday.com

Subject/Index Terms

• TRT Terms: Advertising; Airport parking facilities; Internet; Marketing
• Subject Areas: Administration and Management; Highways;

Filing Info

• Accession Number: 00973062
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: May 3 2004 12:00AM