REVERSE AUCTIONS--GROUNDED THEORY FROM THE BUYER AND SUPPLIER PERSPECTIVE

This paper reports the results of a large-scale field study of a diverse group of buyers and their suppliers who have participated in a unique and recently adopted Internet technology called electronic reverse auctions (e-Ras). The barriers to implementing e-Ras are examined, as well as such consequences as cycle time and productivity. The parameters that affect the savings that occur during a specific e-RA event are investigated, including lotting strategies and the degree of supplier visibility. Findings suggest that e-Ras can lead to reduced cycle times and increased productivity, particularly in the case of repeat auctions. Despite these potential benefits, buying organizations encountered numerous barriers to implementing e-Ras, including supplier resistance and resistance within their own firm. Training could help to overcome this resistance.

Language

  • English

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Filing Info

  • Accession Number: 00972633
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 23 2004 12:00AM