KCMR DIAL-A-RIDE STUDY: REPORT NUMBER 6. MARKETING AND PUBLIC INFORMATION

The study is comprised of 6 reports that encompass all of the major facets of a demand-responsive system. It is designed to assist the Mid-America Regional Council and local government agencies in the detailed service planning of Dial-A-Ride services in the Kansas City Metropolitan Region. A small pilot system was applied in Independence, Missouri, and a larger pilot system was applied in Johnson County, Kansas. Report No. 6 deals with marketing (news coverage, displays, promotion, advertising, etc.). It discusses the needs of the users and how to arouse and hold the interest of current and potential users. The marketing process for Dial-A-Ride systems are functions which need to be performed by management, but not necessarily by one department or by one individual. It was found that Dial-A-Ride service to the general public should be seriously considered for expansion of public transportation in major portions of the KCMR, and especially in medium and lower density suburban areas.

• Supplemental Notes:
  • Prepared by Huron River Group, Inc., Ann Arbor, Mich. and Missouri Transportation Associates, Kansas City. See also Report dated April 1977, PB-275690.
• Corporate Authors:

  Mid America Regional Council

  20 West 9th Street
  ,   United States 

  Huron River Group, Incorporated

  1479 Maywood
  Ann Arbor, MI  United States  48108

  Missouri Transportation Associates

  600 Tenmain Center
  Kansas City, MO  United States  64106

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Publication Date: 1976-7

Media Info

• Pagination: 42 p.

Subject/Index Terms

• TRT Terms: Level of service; Local government; Marketing; Metropolitan areas; Needs assessment; Paratransit services; Passenger transportation; Promotion; Publicity; Suburbs; Urban transportation
• Uncontrolled Terms: Services; User needs
• Geographic Terms: Kansas; Missouri
• Subject Areas: Highways; Passenger Transportation; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00175566
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: UMTA-IT-09-0047-77-6
• Files: NTIS, TRIS, USDOT
• Created Date: Jun 14 1981 12:00AM