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https://nap.nationalacademies.org/catalog/27432/critical-issues-in-transportation-for-2024-and-beyond

SHOPPING MODELS: CONSUMER ENVIRONMENTAL PERCEPTION IN SPATIAL CHOICE BEHAVIOUR FOR CONVIENCE GOOD SHOPPING

Research into environmental perception and consumer spatial choice is reported which attempts to identify those variables which consumers considered important in their choice of shop or shopping center from a number of alternatives. The study also attempted to establish the degrees of relationship and patterns of variation in consumer attitudes as to the importance of various attribute variables of the retail shopping system. The first objective was met by quantifying check-marks on rating scales into scores to form the initial data matrix from which the main scores for each variable over the whole sample were calculated. The second objective was achieved by employing a series of computer based analytical techniques. The methodology of the study is outlined and the results are discussed. It was found that consumer spatial choice for convenience good shopping is determined by a consumer's perception of 6 groups of variables, of which only 3 variables (related to the "movement" cognitive domain) can be affected by public policy makers.

  • Supplemental Notes:
    • Proceedings of Seminar E, Urban and Regional Models for Public Policy Analysis, Summer Annual Meeting, University of Warwick, England, July 1975.
  • Corporate Authors:

    Planning and Transport Res and Computation Co Ltd

    167 Oxford Street
    London W1R 1AH,   England 
  • Authors:
    • Patricios, N N
  • Publication Date: 1975-7

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Filing Info

  • Accession Number: 00149525
  • Record Type: Publication
  • Report/Paper Numbers: Proceeding
  • Files: TRIS
  • Created Date: Mar 30 1977 12:00AM