ANALYSIS OF SUBURBAN SHOPPER MARKET FOR PUBLIC TRANSIT: A CASE STUDY (ABRIDGMENT)
The feasibility of applying marketing techniques to urban public transit to influence shoppers to use transit are examined. Two major aspects are reviewed: The feasibility of instituting local shopper- oriented transit service, to major shopping centers or districts, comparable to that provided for CBD's; and, special features incorporated into the service as a means of attracting shoppers to public transit. Methods of data collection and analysis, and results of the study are examined. Conclusions and recommendations highlight the feasibility of shopper service and special features of shopper oriented service.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/03611981
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Supplemental Notes:
- Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
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Authors:
- Aerni, Daniel R
- Surti, Vasant H
- Publication Date: 1976
Media Info
- Media Type: Digital/other
- Features: References;
- Pagination: pp 17-20
- Monograph Title: Transit marketing
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Serial:
- Transportation Research Record
- Issue Number: 590
- Publisher: Transportation Research Board
- ISSN: 0361-1981
Subject/Index Terms
- TRT Terms: Feasibility analysis; Marketing; Public transit; Shopping centers; Shopping trips; Suburbs; Urban transportation
- Uncontrolled Terms: Data
- Old TRIS Terms: Shopper transportation
- Subject Areas: Highways; Planning and Forecasting; Public Transportation;
Filing Info
- Accession Number: 00142361
- Record Type: Publication
- Files: TRIS, TRB
- Created Date: Mar 30 1981 12:00AM