ITS FROM COAST TO COAST : MARKETING THE SEATTLE AND NEW YORK MDI PROJECTS

This paper highlights marketing efforts that were used to promote two Model Deployment Initiative (MDI) projects. The SmartTrek program in Seattle and the iTravel project in New York are evaluated according to the following aspects: outreach efforts, communications media, market profile, consumer concerns, and measurements of success.

• Supplemental Notes:
  • Publication Date: Fall 1998-Winter 1999
• Corporate Authors:

  George Mason Univeristy

  School of Law, 4400 University Drive
  Fairfax, VA  United States  22030

  Pacific Rim Resources, Inc.

  ,    

  Booz, Allen & Hamilton

  ,    
• Authors:
  • Richards, Michael R
  • West, Michael J
• Publication Date: 1999

Language

• English

Media Info

• Pagination: p. 19-27
• Serial:
  • ITS quarterly. Vol. 7, no. 1
  • Publisher: Human Factors North, Incorporated

Subject/Index Terms

• TRT Terms: Marketing
• Identifier Terms: Model Deployment Initiative

Filing Info

• Accession Number: 00788093
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: PATH
• Created Date: Nov 17 2000 12:00AM