WHY YOU SHOULD JOIN THE NATIONAL ITS AWARENESS CAMPAIGN

In this essay, the author encourages the Intelligent Transportation Systems (ITS) industry to band together in a marketing program that will make potential customers aware of the benefits of ITS technology.

• Supplemental Notes:
  • Publication Date: 1997
• Authors:
  • Voccola, Harry
• Publication Date: 1997

Language

• English

Media Info

• Pagination: p. 5-6
• Serial:
  • ITS quarterly. Vol. 5, no. 2

Subject/Index Terms

• TRT Terms: Intelligent transportation systems; Marketing
• Subject Areas: Operations and Traffic Management;

Filing Info

• Accession Number: 00787597
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: PATH
• Created Date: Nov 17 2000 12:00AM