PUBLIC TRANSPORT AND THE CRITICAL CONSUMER: A NEW MARKETING STRATEGY

WAT KAN HET OV MET DE KEUZEREIZIGER?: EEN BETOOG VOOR EEN NIEUWE MARKETINGSTRATEGIE

'Passenger transport for tomorrow' is a programme of the Dutch province of Noord-Brabant for the radical renewal of the public transport system. Part of the present activities is the development of a marketing strategy, which is focused on the critical consumer, who makes a choice out of many available transport alternatives. In this segment of the market there are chances for product innovation and a more intensive use of present modalities. In research and marketing more attention for different categories of travelers is needed to create a better insight into chances for innovation. (A) For the covering abstract of the conference see ITRD E206647.

• Corporate Authors:

  Colloguium Vervoersplanologisch Speurwerk

  P.O. Box 45
  Delft,   Netherlands 
• Authors:
  • TERTOOLEN, G
  • WEGGEMANS, T
• Conference:
  • 28STE COLLOQUIUM VERVOERSPLANOLOGISCH SPEURWERK: WIE DOET WAT?: OVER DE WEERBARSTIGE WERKELIJKHEID VAN MARKTWERKING EN DECENTRALISATIE: BUNDELING VAN BIJDRAGEN AAN HET COLLOQUIUM GEHOUDEN TE AMSTERDAM, 29 EN 30 NOVEMBER 2001. DEEL 2
• Publication Date: 2001

Language

• Dutch

Media Info

• Pagination: p. 909-26

Subject/Index Terms

• TRT Terms: Attitudes; Conferences; Decision making; Demand; Marketing; Passengers; Policy; Public transit; Regions
• Uncontrolled Terms: Selection
• Geographic Terms: Netherlands
• ITRD Terms: 2267: Attitude (psychol); 8525: Conference; 2248: Decision process; 285: Demand (econ); 277: Marketing; 8078: Netherlands; 173: Policy; 744: Public transport; 378: Region; 9072: Selection; 1715: Vehicle occupant
• Subject Areas: Passenger Transportation; Policy; Public Transportation;

Filing Info

• Accession Number: 00943031
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• Files: ITRD
• Created Date: Jun 11 2003 12:00AM