A STUDY OF TRENDS IN ALCOHOL/SAFETY PUBLIC INFORMATION CAMPAIGNS, 1970-1975

A structured content analysis of major alcohol/safety public information campaign materials was conducted. Television and radio spots, print ads and pamphlets from 30 governmental, private, industrial and voluntary campaigns conducted between 1970 and 1975, were analyzed. Trends in theme, message and audience characteristics were identified and discussed in light of current directions of the field.

• Supplemental Notes:
  • Sponsored by National Highway Traffic Safety Administration.
• Corporate Authors:

  Highway Safety Research Institute

  Huron Parkway and Baxter Road
  Ann Arbor, MI  United States  48109
• Authors:
  • Douglass, R L
  • Wadleigh, P M
• Publication Date: 1976

Media Info

• Pagination: 24 p.

Subject/Index Terms

• TRT Terms: Alcoholism; Information dissemination; Information retrieval; Public policy; Radio; Television
• Uncontrolled Terms: Content analysis; Public interest
• Old TRIS Terms: Media
• Subject Areas: Data and Information Technology; Highways; Policy; Safety and Human Factors;

Filing Info

• Accession Number: 00148997
• Record Type: Publication
• Source Agency: Highway Safety Research Institute
• Report/Paper Numbers: UM-HSRI-76-27 Final Rpt.
• Contract Numbers: NHTSA-6-5571
• Files: TRIS
• Created Date: Apr 27 1977 12:00AM