DRIVEN TO DISTRACTION : HUMAN FACTORS ENGINEERING PLAYS A CRUCIAL ROLE IN ENSURING CUSTOMER ACCEPTANCE OF NEW TECHNOLOGY PRODUCTS IN THE CAR

This article looks at the role human factors issues play in the drivers' acceptance of automobile-related advanced technologies. It also discusses testing environments, measurement techniques, and marketing techniques.

• Supplemental Notes:
  • Publication Date: July/August 1997
• Corporate Authors:

  HUSAT RESEARCH INSTITUTE

  THE ELMS, ELM GROVE
  LOUGHBOROUGH, LEICESTERSHIRE  United Kingdom  LE11 1RG
• Authors:
  • Burnett, Gary E
  • ROSS, TRACY
• Publication Date: 1997

Language

• English

Media Info

• Pagination: p. 59-62
• Serial:
  • ITS international. Issue no. 11
  • Publisher: HUSAT RESEARCH INSTITUTE

Subject/Index Terms

• TRT Terms: Automobile navigation systems; Human factors; Marketing
• Subject Areas: Safety and Human Factors; Society;

Filing Info

• Accession Number: 00783024
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: PATH
• Created Date: Feb 16 2000 12:00AM