NEW WAYS IN MARKETING - CUSTOMER'S WISHES, PERSONNEL INCENTIVES. IN: LIGHT RAIL 1998: TRENDS

LES NOUVELLES VOIES DU MARKETING - ASPIRATIONS DE LA CLIENTELE, MOBILISATION DU PERSONNEL OU COMMENT RECONQUERIR LA CLIENTELE?

Light rail is often the best adapted technical solution when it comes to developing mobility and paving the way for the future. Yet, prioritizing technological advances without redeveloping the structures in the workplace and the ways in which the undertaking operates can lead to a lack of motivation among staff, and to a decline in the quality of service, and in the welcome extended to customers. The paper explores the need for efforts in human relations development and the relations between customers and staff.

• Corporate Authors:

  International Association of Public Transport (UITP)

  Rue Sainte Marie 6
  Brussels,   Belgium  BE-1080
• Authors:
  • Guillossou, M
• Publication Date: 1998

Language

• French

Media Info

• Pagination: 6 p.

Subject/Index Terms

• TRT Terms: Customer service; Human resources management; Level of service; Light rail transit; Motivation; Personnel motivation; Public transit
• Subject Areas: Administration and Management; Public Transportation; Safety and Human Factors;

Filing Info

• Accession Number: 00784406
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 27 2000 12:00AM